Sunday, January 6, 2013

Borussia as ambassadors for German soccer

First training session in the sunny Emirates
Source: www.fohlenhautnah.de
Borussia set off for an eight-day training camp in the Arabic Emirates on Friday afternoon.
A 45-strong delegation of players, coaches, backroom staff and club employees started 
their journey to the sunny Emirates

The training camp forms part of the Bundesliga's international marketing efforts. 
The German Football League has been sending clubs to countries targeted by the German game since 2007..

The programme includes three jfriendlies that can be broadcast live in 23 countries in the Middle East and North Africa as part of a  partnership between the Bundesliga and the "Dubai Sports Channel". 
The first of these games takes place on Sunday, 6 January  against a local Emirates Team.

Three days later, on Wednesday, Borussia take on Hamburg at the "Sevens Stadium".
On Friday, 11 January, Lucien Favre's men face Eintracht Frankfurt at the same place.
At Saturday the Team will be back in rainy Mönchengladbach.

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